Designed as a flagship for the brand, the boutique has been designed to house the bridal collection of the brand and will become a one-stop shop for men’s wear, lifestyle accessories and high-end women’s wear.

The design for the boutique has been conceived to take advantage of it’s corner location on Nehru road, Mumbai, wherein the visibility of the brand is maximized by the use of three display windows that give the passer-by a peek into the store past the mannequins with the help of slatted display walls. The concept of the slats continue into the interior of the boutique where they start to take the form of shelves and lighting elements that help bring ambient light into the space.

We intend the boutique to be a reflection of the “Anjali Jani” brand – sophisticated, elegant with a mix of tradition and modernity.

 

Status : Completed

Design Team : Meghna Gilani, Prashant Prabhu

Construction Team : Avadhraj Mourya

Brand Identity : Sucharita Sengupta Suri (Seek Red Communications)

Images : Sameer Tawde